Final Four 101: NCAA March Madness Music Festival


When the NCAA awarded the 2017 Final Four to Phoenix.  The announcement came as music to the ears of sports-loving Valley residents. Nothing would be more exciting than bringing the Championship game to Phoenix for the first time. With thousands of basketball fans flooding the Valley for one epic weekend.

What we didn’t realize was that the Big Dance would literally bring a weekend of moving your feet and grooving to the beat, with the March Madness Music Festival.

With three days, two stages and one weekend of outdoor concerts in the beautiful Arizona weather, March Madness Music Fest will be one of the most cherished events of Final Four weekend brining top-talented artists to the local community. Earlier this year at the Houston Final Four, headliners included Fall Out Boy, Twenty One Pilots, Pitbull, Flo Rida and Maroon 5. But it doesn’t stop there—past talent has included, Imagine Dragons, Zac Brown Band and Rihanna.

March Madness Music Fest

Now that the Music Fest is Valley bound, we will bring the talent to Hance Park in Downtown Phoenix. With Phoenix being the ultimate Spring Break location, you’ll want to pack plenty of sunscreen, hats and energy because it is bound to be a good time.

The concert series opens on Friday afternoon, March 31 with the AT&T Block Party and will rock late into the evening. The festival will roll on Saturday with Coca-Cola Music. With music filling the gap between the national semifinal games at University of Phoenix Stadium in Glendale. The March Madness Music Festival will wrap up on Sunday with the Capital One JamFest another full day of concerts.

Oh! And we may have left out one thing. The Music Festival is completely FREE!

#SundayFunday #finalfourfanfest #FinalfourVolunteer #VisitArizona

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