The Softer Side of Corporate Events

More often than not, corporate events are the first thing that is cut off the budget in an attempt to save more money. Even today, there are companies and people who think that corporate events are of no importance and don’t bring any benefits to businesses. When given the choice to eliminate any of the planned activities to bring down expenses, most prefer chopping off annual employee parties or other similar corporate events.

However, had the benefits of these events been known widely, more people would be willing to even skip buying company assets in order to arrange corporate events. Whether it’s your annual picnic, a holiday party for the employees, a trade show, or another sort of large-scale event, every type of corporate event is so much more than just a session where people get to relax and unwind.

Company events help you achieve big things that are otherwise really hard to get. There is a softer side to everything that is seemingly rigid and formal, and the same is the case with corporate events. They help you with:

  • Improving the company culture
  • Employee appreciation and boosting their morale
  • Propping-Up creativity

Nonetheless, no one can deny the fact that arranging company events is an investment in itself and you need to properly plan and allocate budgets to be able to pull off successful events. But this does not mean that you simply give no thought to the expenses that you will bear in running a successful event. Planning these events is just as important as hiring new employees and marketing your products, and should be treated as such.

1.     Improvement in Company Culture

Corporate events allow you to highlight, emphasize, and reiterate the culture and values of the company. No one would want to work for a company that doesn’t make them feel empowered and valued, and the same is the case with your current employees. Factually speaking, corporations that are able to successfully engage their employees are able to make 2.5 times more than those who don’t. Furthermore, engaged and empowered employees are 87% less probable to switch jobs. Emphasizing the company culture and values in corporate events is a great way to engage your employees and empower them.

2.     Employee Appreciation

Corporate events have proven to be really effective in validating and appreciating employees. The employees can be rewarded for their performance and appreciated for the achievements over a period of time. You can further discuss how an award-winning employee’s performance has benefited the company and/or give examples of how they have been adhering to the company’s culture and values when they are called upon.

The employees receiving their awards and hearing nice things that you have to say about them will give them the recognition that they rightly deserve and motivate them to keep performing the same way. What’s more, this will encourage other employees to work hard and working their way up for the award in your next corporate event.  This means a rise in the overall productivity of your employees. So, it’s a win-win!

3.     Prop-Up Creativity

Letting the team step out of the normal work setting and allowing them to experience a new, different environment that is not as formal will encourage them to participate and think out of the box. This will enable them to use their creative energy in different areas like problem-solving for instance. 

The softer side of corporate events is something that most don’t really know about but those who do are able to cash in on it explicitly and the same is what you can do as well.

Hire Scottsdale Corporate Events today and watch your event leave everyone awestruck!

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