How to Ace Social Media Photography for Your Event
Event photography is no longer an optional feature. In today’s social media-driven world, you can’t boast of the success of your event without making an impression on social media audiences. Several digital marketing research reports and studies have proved that visual content is the most consumed item on social media. No option is more feasible for covering events on social media besides photographs and videos.
Event management experts recommend that hosts do not compromise on the quality of visual content being captured at their events. In this blog post, we are going to discuss some tips that can help you in acing social media photography of your event, allowing you to only present its best aspects.
Arrange for a Professional Photographer or a Good-Quality Camera Well Before the Event
The best option is to get any professional photographer on board to capture all the memorable moments of your event. However, if you don’t have the budget to hire an expert, make sure there is someone among your team with a good quality camera and decent photography skills.
Don’t leave this arrangement to the last minute and assign the relevant duties well before the event date. It has been noticed that many hosts regret the decision of not giving photography the required importance later on.
Maintain the Uniqueness in Your Captured Images
Social media feeds now remain saturated all the time. If you want to stand out with your event photography on social media, you have to make sure that the photographs are not just high-quality but also rich in their contextual substance. There are some simple tips that you must take into account while churning the content for social media to keep it unique, striking, and engaging.
- Try to capture the moments of high emotion and transitory actions. In other words, try to be as candid as possible.
- Make the smart use of event lighting i.e. it should highlight the subject of photos rather than hiding and silhouetting them.
- Play with angles. The shots with greater depth quickly grab the attention of viewers.
Don’t Ignore Small and Cordial Moments
There is a recurring mistake that many organizers commit while doing event photography. They only try to capture the extravaganza, lavishness, and grandeur of the event. Truth to be told, viewers don’t get impressed with wide shots of the venues and attendees anymore.
Instead, try to focus on seemingly trivial but heartfelt moments e.g. a shot of a person grinning all the way or laughing out loud or a kid totally lost in their platter. Such priceless little moments are able to connect better with social media audiences.
Avoid Over-The-Top Branding
Your event photography will only be viewed on social media if it doesn’t appear to be overtly promotional. If you are just trying to cover your brand name and identity in every still, then people will just scroll past the pictures. Getting your brand/company covered in 2 out of 6 pictures is ideal for keeping your event photography interesting for a wider social media audience.
Scottsdale Hanger Parties (SHP) provides some magnificent and unique venues for corporate events. The uniqueness of venues along with impeccable lighting makes for some stunning event photography.