The process of planning an event is the process of telling a story in many different ways whether that be to write press or present your event publically. This is why it is so important to be able to tell your story accurately and professionally when needed to. There are many different event types that require storytelling and knowing how to proactively get your message out there to attract more publicity to your event. By understanding the purpose of storytelling for each type of event, you can accurately market yourself and your event to your peers and potential attendees. You want to create an experience that stays within the hearts and minds of those who attend your event for years to come.

Corporate Events

Corporate events have a massive engagement with the idea of storytelling. There are many different reasons to plan a corporate event and therefore many different reasons to use the process of storytelling. If you are planning a corporate event for an incentive event then you have a lot of storytelling to manage. For this type of event, you would utilize storytelling to motivate your staff to make their way towards their goal. You would also use storytelling to keep everyone up to date as milestones arise and to tell them about what they will be doing at the event that makes the goal worth reaching.

Corporate events can also be fundraising events. When it comes to fundraising events, storytelling can be used in many positive ways to assist in the planning and fruition of the event. The purpose of a fundraising event is to raise money for a specific charity or goal. There is a story there to be told and it needs to be well executed if you want to make sure that the donations roll in. You want to tell your story initially through marketing to intrigue people to come to the event. You want them to feel a strong connection to the theme of the fundraiser so that they feel warmed up to donate to the event. You will also want to speak publicly at a fundraising event to help remind your guests after they enjoy a few glasses of bubbly why you all attended the event in the first place. Stories are a way to connect people with ideas and to make your guests feel connected to the charity or goal that your event is fundraising for.

Personal Events

There are many personal events that people choose to host where a story being told can add a beautiful personal touch to the event. For example, when someone plans a wedding, a story is involved. You share the story of your love and your life and the wishes you have with your guests, in front of everyone you cherish to bond your life together with your spouse. You tell a story in the stationary that you pick out for your invitations, in the flowers that you choose to carry in your bouquet, and in the songs that you play at your reception.

Birthday parties are also events where stories are told. As you turn one year older, the mic is passed around and the world of storytelling is told in the tear-filled eyes of parents and the laughs of friends telling stories of your journeys together. Storytelling is an amazing part of connecting birthdays to our lives and the life that we plan to have. We share our goals, our dreams, and our lives that we envision for ourselves. Storytelling plays a part in almost every aspect of our lives.

Conclusion

Storytelling is a part of our lives and a part of connecting our lives with each other. Storytelling is useful in the world of event planning because when you are able to connect your story or your event’s purpose to your guests then you can help them find a connection with your purpose. This is helpful when handling fundraisers or when you just want them to feel a connection to a special moment in your life. You can create an immersive experience for your guests that they will never forget. We hold a special place in our memories for the things that create a special meaning and connection within us. These stories play a big part in finding that connection.  

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